vroutes

Job Category: PPC Analyst
Job Location: Hyderabad
Experience required: 1 year
  • Plan, create and manage PPC campaigns across a variety of channels
  •  Keyword research and management to optimize bids (add PPC keywords and negative keywords)
  •  Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  •  Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
  •  Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  •  Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  •  Stay on top of search engine and PPC industry trends

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