Sr. Brand Planner

Primary and secondary research.

• Writing effective creative briefs and collaborating with the internal creative team to arrive at effective advertising.
• Conducting internal training sessions.
•  Conducting brand workshops for client teams to co-create communication solutions.
•  Presenting to the client, a comprehensive understanding of the market, consumer, the brand and suggest a strategic way forward in terms of communication, advertising and other promotional activities.
•  Leading and managing the local planning team.
•  Recommendations on business strategy post understanding the client’s business and challenges.
•  Representing the agency at training sessions for college students.
•  Assist on pitches for new business development
•  Use of big picture thinking, storytelling, insights, criteria development tools and synthesis in the development of agreed-upon end-goals.
•  Developing positioning recommendations, guide market research analysis and define brand elements and tone.
•  Developing ideas and pinpointing business problems
•  Commissioning external qualitative and quantitative research
•  Keeping up-to-date with cultural/social trends and customers’ views and attitudes
•  Undertaking qualitative and quantitative research activities
•  Conducting brainstorming sessions with internal stakeholders
•  Developing a creative brief to align and equip the creative team with the strategic communication plans
•  Evaluating campaign effectiveness
•  Analyzing sales data
•  Finding ways to further enhance the branding of a product or service, as well as developing a marketing plan through analysis of current market data and trends.
•  Should be forward-thinking to anticipate future trends and success of a product or service and be detail-oriented, as well as be familiar with statistics and research analysis.