Effective Date: 17 Jan 2022

This Cookie Policy explains how Vroutes Strategic Consulting LLP (“Company”, “we”, “our”, “us”), operating under the brands vroutesHR, vroutes, and vroots café, uses cookies and similar tracking technologies on the Website www.vrouteshr.com (“Website”).

By continuing to browse or use our Website, you consent to our use of cookies in accordance with this Cookie Policy.

If you do not agree, you may disable cookies through your browser settings or discontinue use of the Website.

1. WHAT ARE COOKIES?

Cookies are small text files placed on your device (computer, mobile, tablet) when you visit a website.
They help websites function properly, improve user experience, and provide analytical insights.

Cookies may be:

• Session Cookies — deleted when the browser closes

• Persistent Cookies — remain stored until expiry or manual deletion

• First-Party Cookies — created by our Website

• Third-Party Cookies — created by external tools/services we use
  
  

2. TYPES OF COOKIES WE USE

We use the following categories of cookies on www.vrouteshr.com:

A. Essential / Strictly Necessary Cookies

These cookies are required for:

• Website functionality

• Security

• Page navigation

• Accessing secure areas
  
  

Without these cookies, the Website may not function properly.
You cannot disable essential cookies.

B. Performance & Analytics Cookies

These cookies help us understand:

• How users interact with the Website

• Which pages are visited most

• Time spent on each page

• Click and scroll activity

• Device, browser, and geographic data
  
  

Tools used may include:

• Google Analytics

• Google Tag Manager

• Meta Pixel

• Other analytics platforms
  
  

These cookies do not collect personally identifiable information unless you voluntarily provide it.

C. Functionality Cookies

These cookies remember:

• Your preferences

• Language selection

• Form inputs

• Custom settings
  
  

They improve your browsing experience and allow personalization.

D. Marketing & Advertising Cookies

These cookies are used to:

• Show relevant ads

• Track campaign performance

• Build remarketing audiences
  
  

Third-party platforms may include:

• Google Ads

• Facebook/Meta Ads

• LinkedIn Ads

• CRM or marketing tools
  
  

These cookies may track you across websites to measure ad performance.

E. Third-Party / Embedded Content Cookies

Our Website may include content from:

• YouTube / Vimeo (videos)

• Social media widgets

• Chat widgets

• Automation tools
  
  

These third-party providers may collect data according to their own privacy and cookie policies.

3. HOW WE USE COOKIE DATA

We use cookies to:

• Improve Website performance

• Analyse traffic and user behavior

• Enhance user experience

• Personalize content

• Provide targeted ads

• Track conversions and analytics

• Improve service delivery

• Ensure website security
  
  

We never sell your cookie data.

4. MANAGING & DISABLING COOKIES

You can manage cookie preferences through:

Browser Settings

You can block or delete cookies in:

• Chrome

• Firefox

• Edge

• Safari

• Opera

Disabling cookies may affect certain Website functionalities.

Opt-Out Tools

You may opt out of analytics or advertising cookies here:

• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

• Google Ads Preferences: https://adssettings.google.com

• Meta/Facebook Ad Preferences: https://www.facebook.com/ads/preferences

• LinkedIn Advertising Preferences: https://www.linkedin.com/psettings/
  
  

5. THIRD-PARTY COOKIES DISCLAIMER

We are not responsible for:

• How third-party platforms use cookie data

• Their privacy or security practices

• Data storage, processing, or transfer by third-party providers
  
  

We encourage users to review the respective policies of those platforms.

6. GLOBAL COMPLIANCE

Our Cookie Policy aligns with:

• GDPR (EU General Data Protection Regulation)

• UK GDPR & DPA 2018

• India's Data Protection Framework

• CCPA (California Consumer Privacy Act)

• PDPA (Singapore, UAE, etc., as applicable)
  
  

Where required by law, users may be provided:

• Cookie banner

• Consent options

• Opt-out capabilities
  
  

7. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy periodically.
Changes become effective once posted on this page.
We encourage users to review this policy from time to time.

8. CONTACT US

For questions, concerns, or data-related requests: